EMAIL MARKETING

Velocity Media has access to over 5 million email consumers on our B2C base and 370K CxOs and professionals on our B2B base. Campaigns are sent to targeted audiences based on demographics.

All of our email campaigns are followed up with social media re-marketing campaigns based on engagement.

“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” 
Erik Harbison


Unique Selling Points of “Email Marketing”

1) Highly visual advert placement.
2) Your advert is in a non-competitive environment.
3) Email allows for mass reach at a low cost per reach.
4) Email is ideal for driving traffic to your website or social media platforms.
5) Email is a powerful tool used to drive competition entries.
6) Ability to re-market to users who click or open the email.

“If you are not seeing the email channel as a money making machine, you have the wrong strategy.” 
Hans Smellinckx

Email Targeting

We build an email database based on your target demographic to ensure that your promo mail reaches the optimal audience. Our targeting is based on the following:

1) Age
2) Gender
3) Income
4) Region
5) Marital Status
6) Car owner status
7) Government employees
8) Students

“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” 

John Caldwell