A user journey (user map) refers to a map of scenarios that outline the story of a customer’s experience (from the first interaction with their business) to a long-term relationship, from the client’s point-of-view.
Ads from the Google platform span over several channels, including Google, YouTube and millions of other affiliated websites. Given this expansive audience, chances are you’ve seen (and probably clicked on) a Google ad … and so have your potential customers.
Let’s face it, using Facebook as a digital marketing tool to further share your brands, products and services has many benefits. It has a larger reach, it’s targeted, and best of all – it’s FREE (except for the boosting tool).
Subject lines, the head scratcher of very copywriter editing an email campaign. Daily, there’s about 269-billion emails sent, which means there’s a lot of competition for the readers’ attention. These email numbers keep on increasing, too.
Advertising on social media has become somewhat of a necessity for any business. Social channels have proven to be far more cost effective than the traditional marketing methods. Your Facebook page has become your store front, your customer liaison and product brochure.
Daily we all use websites, emails and social media. The most recent statistics form the global agency We Are Social has indicated that the average person in Southern Africa spends up to eight hours per day navigating through websites and social media platforms.
Halloween is celebrated all over the world — in some countries, like the USA, more elaborately than others. While the kids scavenge around to get sweet rewards for their home-made costumes and ring on doorbells, crying “trick-or-treat”, the salaried adults get absorbed in huge spending sales.
SMS campaigns are often avoided because they’re usually seen as being “spammy”. However, if it’s approached and carried out correctly, it can be one of the most effective marketing tools for mass communication and broadcasts.